Collaborative post – may contain affiliate links
There is nothing quite so challenging in the entrepreneurial world than running a food-oriented business. Whether you are trying your hand at a restaurant, being a wholesale supplier, or even driving around with an ice cream van, running a food business isn’t a straightforward as it seems! It’s a fine art of providing customer service, but also knowing that one false move can sully your reputation forever. What does it take to run a food business with the right intentions, but also make it successful?
Keeping The Customer Satisfied
While this is such a diverse subject matter, from the perspective of a new restaurant, it’s all about making sure that their experience is second to none. We should never put the seed of doubt in a customer’s mind. When there are problems, either in terms of the food, or there are things beyond your control, such as drainage and hygiene problems, this can turn your customer off. It’s important that in these situations you focus on the customer before anyone else. You may have to call a restaurant plumber to get an issue fixed, and this may mean that the restaurant will have to shut for a day or so, which is not ideal, but in the long run, you’ve got to think about your reputation. The customer needs to be satisfied, so therefore the experience has to be fantastic, because when they inevitably talk about good food and good service, they are inextricably linked, and will result in more people coming to you.
Choosing Your Location Wisely
There are many restaurants off the beaten track that are hidden gems in big cities, but when you are starting out in the food business, it’s important to be as close to the thoroughfare as possible. This means that there can be issues specifically related to being in the middle of a city center, especially in terms of security, but a restaurant in the right location is all about drawing the crowds, accessibility, and providing that potential for growth. Researching if there are startup incubator spaces for restaurants can help, as this will keep your costs low at the outset. Perhaps finding a space that doubles up as accommodation can make it easier for you as you can live there but also cut down on your initial costs.
Testing The Menu
The food is the foundation. Asking trusted people for feedback, no matter how gruesome, will allow you to fine-tune the choices of food. Even if it turns out to be a small menu, if the customers like it you are going in the right direction. It’s not just about the taste, it’s also about the price! Do market research and look for similar eateries in your area and industry that provide appropriate pricing.
Running a food business might be a dream career for many, but there’s a lot of hard graft associated, and it’s not just about the food! Yes, the food is the foundation, but to run a successful food business, you have to ensure that the customer service, the structure, and the intentions are as original as the food.